The Rise of Indigo
Indigo is the largest and only major surviving bookstore chain in the country. The Indigo brand has been expanding like crazy lately with a lot of new stores replacing Chapters and Coles locations. They have 209 stores operating under various banners including Indigo, Chapters, Coles, and IndigoSprit. In today’s post, I’ll be going over the rise of Indigo and how they grew to be Canada’s #1 bookstore. Brief History Indigo Books & Music was founded in 1996 by Heather Reisman . Indigo opened their first “superstore” in 1997 . Indigo then merged with Chapters in August 2001 , which got them a lot of locations under the Chapters and Coles banners. Reinventing Indigo Indigo introduced what they call a “Cultural department store concept”. While still featuring books, this concept expands Indigo’s non-book merchandise to include home decor, toys and more. My thoughts It’s kind of amazing seeing Indigo thrive a little pre-covid when most book retailers around the world a...