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Lowe’s stores in Canada begin re-brand to Rona+

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As you might know already, Lowe’s sold their Canadian division to a private equity company, Sycamore Partners, earlier this year. Rona then announced that the Lowe's stores will be gradually re-branded as Rona+. These conversions started at the end of July with 10 stores in Ontario. So far all they did was replace all the Lowe’s logos with Rona+ logos with the Lowe's decor remaining intact. What’s interesting about Rona+ is that some Lowe’s stores were converted from larger Rona stores. So in a way, this will go full circle at some locations. Hopefully this will be successful for Rona. Until the next post (hopefully it won’t be another 2 years), Dom