Lowe’s stores in Canada begin re-brand to Rona+


As you might know already, Lowe’s sold their Canadian division to a private equity company, Sycamore Partners, earlier this year. Rona then announced that the Lowe's stores will be gradually re-branded as Rona+. These conversions started at the end of July with 10 stores in Ontario. So far all they did was replace all the Lowe’s logos with Rona+ logos with the Lowe's decor remaining intact. What’s interesting about Rona+ is that some Lowe’s stores were converted from larger Rona stores. So in a way, this will go full circle at some locations. Hopefully this will be successful for Rona.

Until the next post (hopefully it won’t be another 2 years),
Dom

Comments

  1. Retail RetellSeptember 3, 2023 at 11:12 AM

    That's interesting! I wonder why they didn't find it beneficial to keep the Lowe's name.

    ReplyDelete
    Replies
    1. DomSeptember 3, 2023 at 11:27 AM

      It's most likely has to do with trademarks. Plus, from what I can tell, Lowe's has been struggling in Canada and Rona seems to be doing a bit better .

      Delete

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