Loblaw to pilot deep discount No Name Grocery stores

Loblaw announced that they will be piloting a new deep discount No Name grocer in 3 markets in Ontario later this month. These stores will be in Windsor, St. Catharines, and Brockville. The No Name "Store for Savings" will have shorted hours (10am-7pm), carry a more limited selection of about 1300 products, mostly from Loblaw's private labels PC and No Name and no refrigerated goods initially.

Loblaw tried a similar concept back in 2013 called Box by No Frills (later simplified to Box). These stores then closed or converted into regular No Frills stores a few years later. It will be interesting to see if these new No Name stores suffer the same fate.

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