165 The Source stores to re-brand as Best Buy Express


SORB News Graphic
Best Buy Express Logo Image Credit: Best Buy

Back in January of this year, Bell announced a partnership with Best Buy to convert 165 The Source locations to the Best Buy Express banner by the end of this year with locations that do not get converted closing. For those who don't know, The Source started out as the Canadian branch of RadioShack before being acquired by Circuit City in 2005 and being rebranded to The Source by Circuit City. Then in 2009, Bell acquired the chain and re-named it The Source.

Some The Source locations in the blog’s coverage area are running a pre-renovation sale, so I assume that’s in preparation for the conversion to Best Buy Express.

It will be interesting to see how these stores will look like in person. The first location in Surrey BC opened today according to a press release. According to the one image at that link, it looks largely the same as a typical remodeled The Source location, just with Best Buy branding just as I predicted. 


Comments

  1. Retail RetellJune 29, 2024 at 11:53 AM

    Interesting to see the Best Buy Express brand -- reminds me of the failed Best Buy Mobile concept in the US. Hopefully they'll have better success with The Source stores.

    ReplyDelete
    Replies
    1. DomJune 29, 2024 at 12:18 PM

      Hope that Bell/Best Buy will have success with these stores too. Standalone Best Buy Mobile stores still exist here for now.

      Delete

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