Today I’m going to go over all of the Walmart Decor packages that were used in Canada from the 90’s to present day.
Orange Ovals
This decor was also called Futura by some people in the retail community. This was the first decor used by Walmart in Canada in the mid-90’s. This decor package usually consisted of purple signage with an orange oval with the department name in the Futura on the right and a picture on the left. The secondary signage was just an orange oval with the section name. Some stores with low ceilings only got the secondary orange oval signs. This decor also had red checkout lights.
Black Decor 1.0
This decor package was used in the early 2000s. This decor consisted of signage with pictures, an icon corresponding to the department, and a black half-oval on the bottom. The checkout lights were changed from red to black. In this decor package, The store’s interior walls changed from white to beige.
Dark Blue Pre-Impact Decor
This decor was introduced in 2006 and was used in the first newly built Supercentres and some discount stores. This decor has signs that are dark blue in the general merchandise sections with pictures on the left, and light grey signage for the pharmacy department. The grocery department in this decor package was called “Your Fresh Market” lime signage in the grocery department. Some elements from Black decor, like the black checkout lights, and the black crescent goose-neck signs were retained.
Project Impact(Canadian Version)
This decor package was first introduced in 2009 along with the new Walmart logo and, as of January 2019, is the most widely used decor package. There are minor variations for the Canadian version of this decor package. Instead of blue “Pillow signs” with Walmart’s spark logo, for the wall signage, they used rectangular light blue signs with pictures on the left. Also, the pharmacy is signed “The Pharmacist at Walmart”. Also, the clothing department were black, and was signed as “George”, which is Walmart’s clothing brand.
This decor had powder blue walls, blue “pillow” secondary signage, and blue, circular main department signage. The grocery department had orange walls with orange signs, and green aisle markers. Also, The checkout lights were changed from black to blue, but some stores still have the old black (or red) checkout lights.
Cardboard and Paint(Cheep Impact)
This is the last and cheapest looking version of “Project Impact” which the retail community calls “Cheep Impact”. This decor was used mostly in new stores built between 2013-2015 and some renovated stores. It was basically the same as the previous version of Project Impact, except the signs were small, had the Walmart spark logo on the left, like the US version of Project impact and the signs were printed on thin sheets of “cardboard”.
Script Decor
This is Walmart Canada’s latest decor package. The main overhead signs are done in an italicized version of Walmart’s Myriad Pro font, while the rest of the signage is done in the regular version of this font. The clothing department has black secondary signage, while the rest of the secondary signage is blue with an icon corresponding to the department, and a yellow stripe on top with the section name in blue.
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That’s it for this long post on all of the Walmart decors used so far in Canada. I had fun researching all of this and I hope you had fun learning about this too.
Until next time,
-D
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